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Semester HoursSemester Hours: 18

The field and practice of marketing sits at the intersection of business and design; EMU's marketing minor introduces students to both fields. Students will learn the impact marketing has on larger cultural forces and a contributing factor in social change, advocacy and getting unique and challenging messages into the social dialogue.

Required Courses (18 SH)

• MKTG 201 Principles of Marketing

  - 3 

  (3) 

• VACA 141 Foundations of Design

  - 4 

  (4) 

• Choose

  2

  two courses from

  the following

  this list:

  • MKTG 311 Marketing Research

    - 3 

    (3) 

  • *MKTG 321ConsumerBehavior

    - 3 

    (3) 

  • *MKTG330Sales/E-Commerce

    - 3 

    (3) 

  • *MKTG 410 Strategic Marketing Management

    - 3 

    (3) 

• Choose a minimum of 5 SH from

  the following

  this list:

  • VACA 151 Photography I

    - 2 

    (2) 

  • VACA 142 Graphic Design I

    - 2 

    (2) 

  • VACA 242 Graphic Design II

    - 2 

    (2) 

  • VACA 344 Web Design and Social Media

    - 4 

    (4) 

  • *VACA 354 Conservation Photography

    - 4 

    (4) 

  • VACA 381 Cinema and Visual Theory

    - 2 

    (2) 

  • WRIT 210 News and Feature Writing

    - 3 

    (3) 

* indicates the course is offered in alternate years