Semester Hours: 18
The field and practice of marketing sits at the intersection of business and design; EMU's marketing minor introduces students to both fields. Students will learn the impact marketing has on larger cultural forces and a contributing factor in social change, advocacy and getting unique and challenging messages into the social dialogue.
The marketing minor consists of the following courses for a total of Required Courses (18 SH:)
- MKTG 301 201 Principles of Marketing - 3
- VACA 141 Foundations of Design - 4
- Choose two of the following
...
- :
- MKTG 311MarketingResearch - 3
- *MKTG 321ConsumerBehavior - 3
- *MKTG330Sales/E-Commerce - 3
- *MKTG 410 Strategic Marketing Management - 3
- Choose a minimum of 5 SH from the following
...
- :
- VACA 151 Photography I - 2
- VACA 142 Graphic Design I - 2
- VACA 242 Graphic Design II - 2
- VACA 344 Web Design and Social Media - 4
- *VACA 354 Conservation Photography - 4
- VACA 381 Cinema and Visual Theory - 2
- WRIT 210 News and Feature Writing - 3
* indicates the course is offered in alternate years