Contact: Jim Leaman
Semester Hours: 18
The field and practice of marketing sits at the intersection of business and design; EMU's marketing minor introduces students to both fields. Students will learn the impact marketing has on larger cultural forces and a contributing factor in social change, advocacy and getting unique and challenging messages into the social dialogue.
Required Courses (18 SH)
MKTG 201 Principles of Marketing (3)
VACA 143 Foundations of Design I: 2-D (2)
VACA 144 Foundations of Design II: Digital (2)
Choose two courses from this list:
MKTG 311 Marketing Research (3)
*MKTG 321ConsumerBehavior (3)
*MKTG330Sales/E-Commerce (3)
*MKTG 410 Strategic Marketing Management (3)
Choose a minimum of 5 SH from this list:
VACA 142 Graphic Design I (2)
VACA 151 Photography I (2)
VACA 168 Digital Media I: Video Production (4)
VACA 268 Digital Media II: Motion and /Sound Design (4)
VACA 344 Web Design and Social Media (4)
*VACA 354 Conservation Photography (4)
* indicates the course is offered in alternate years