The field and practice of marketing sits at the intersection of business and design; EMU's marketing minor introduces students to both fields. Students will learn the impact marketing has on larger cultural forces and a contributing factor in social change, advocacy and getting unique and challenging messages into the social dialogue.
The marketing minor consists of the following courses for a total of 18-19 SH:
- MKTG 301 Principles of Marketing - 33
- VACA 141 Foundations of Design - 44
Choose two of the following courses:
- MKTG 311 Marketing Research - 33
- *MKTG 321 Consumer Behavior - 33
- *MKTG 330 Sales/E-Commerce - 33
- MKTG 410 Strategic Marketing Management - 33
Choose a minimum of 5 SH from the following courses:
- VACA 151 Photography I - 22
- VACA 142 Graphic Design I - 22
- VACA 242 Graphic Design II - 22
- VACA 344 Web Design and Social Media - 44
- VACA 354 Conservation Photography - 4 4
- VACA 381 Cinema and Visual Theory - 2 2
- WRIT 210 News and Feature Writing - 33