The Strategic Positioning and Growth Committee is appointed by the Board to assist in EMU’s strategic positioning and growth, making recommendations to the full board on matters regarding the University’s external market and competitive positioning, brand positioning, strategic enrollment and financial support, marketing/communication strategies, and external partnerships and innovations needed to fulfill EMU’s mission and strategic priorities. The Committee provides governance oversight of University’s marketing/communications, strategic enrollment and financial support, external partnerships, and innovation strategies for all undergraduate, graduate and seminary, and non-degree programs.
The Board will appoint at least four trustees to serve on the Committee and will select one of these members to serve as committee chair. Each committee member must be independent of management of the institution and free of any relationship that would impair such independence. Members may not receive consulting, advising, or other fees from the institution or any affiliated foundation or entity related to the institution. Committee may at its discretion recommend to the board that they contract with an attorney or other external expert resources.
The associate provost serves as staff and primary liaison to the committee.
The Strategic Positioning and Growth Committee will meet as often as it determines. The Committee may, from time to time, schedule joint meetings with other Standing Committees of the Board. Minutes will be drafted by the recording secretary, and reviewed and approved by the Committee and the Board of Trustees.
The Strategic Positioning and Growth Committee shall:
The Strategic Positioning and Growth Committee shall:
One of the Committee’s principal responsibilities is to keep the Board fully informed on the University external market trends, strategic enrollment outlook, and innovative growth opportunities. The Committee takes appropriate steps to ensure that all Board members understand the significance of brand positioning, strategic enrollment drivers, and new revenue generation opportunities. Committee members have an obligation to become knowledgeable about general higher education strategic enrollment, marketing and innovation trends and to be sure that policy discussions conducted at the Board level are informed and transparent.
This charter will be reviewed periodically by the Strategic Positioning and Growth Committee, and any proposed changes shall be submitted to the Board of Trustees for approval.
Adopted and approved, November 2019
The Strategic Positioning and Growth Committee has responsibility to periodically review the following policies and recommend any proposed changes to the Board of Trustees for approval: