MKTG 201 Principles of Marketing (3 SH)

Owned by Laura Lehman (Deactivated)
Last updated: May 19, 2021 by Barbara Byer (Deactivated)
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An introduction to marketing. Topics include market creation, product development, channels of distribution, consumer behavior, pricing, advertising, sales and marketing research. Aspects of international marketing and service marketing are included. Prerequisite: College Writing (WRIT 130 or WRIT 140).