MKTG 410 Strategic Marketing Management (3 SH)

Owned by Laura Lehman (Deactivated)
Oct 14, 2021
1 min read

This course takes a broad leadership view of the principles and practices of marketing. Topics include marketing structure, channels of distribution, consumer behavior, pricing, advertising, industrial marketing, telemarketing and marketing research. Aspects of international marketing and service marketing are included. Consumer behavior topics include psychological, sociological and anthropological variables that influence consumer motivation and actions. Prerequisite: grade of C (not C-) or better in MKTG 201. (Spring 2023)
Core: WI