MKTG 311 Marketing Research (3 SH)

Owned by Laura Lehman (Deactivated)
Mar 03, 2020

Examines a scientific approach to confirmatory and exploratory research and its application to business. Topics include research design, secondary and primary data collection, measurement and scaling concepts, survey techniques, sampling procedures, and data analysis using both descriptive and inferential statistics. Prerequisites: grade of C (not C-) or better in STAT 120 and CIS 211.