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The 5W's
Who
- Who
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- is invited
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Can also begin identifying your networks for marketing. Your networks are the best marketing tool you have.
What – what is happening at the event- especially speakers, or special things
Where -
When – (a schedule, especially if the event is a day or more)
Why is it important-
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- ?
- Who is the audience?
- Who needs this information?
- Who are my networks for this event
What
- what is happening at this event?
- What speakers, workshops, panels, arts events? (The earlier you can get this info together the better)
Where
- Likely this will be EMU, but maybe not
- Be sure have location details clear as early as possible- especially registration or opening session info
When
- Dates- starting and ending date especially
- As much of a schedule as you can manage.
Why is it important
- Consider identifying someone who can talk about the importance of this event for an article
- What is the purpose of this event? What is the history of this event?
Bonus questions:
- Is registration required?
- How will people register?
- When will they register? (When will it open, when will it close)