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- The most successful conferences we run happen because the people on the planning committee connect with their networks. Send emails, make phone calls, use social media to tap your own networks.
- There is no magic bullet- no single article, photograph, webpage, video etc. will get people to your event, ESPECIALLY if you don’t put the time and effort into connecting with your networks.
- Any marketing piece created needs an audience and distribution network. Just creating the piece doesn't magically make people see it. It needs to be distributed. Think carefully about distribution BEFORE requesting something.
Consider having each planning committee member list networks and commit to tasks related to getting information out about the event. You can download Boomerang, a gmail extension, that can schedule emails and send reminders.