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The 5W's 

Who

  • Who is invited?
  • Who is the audience? 
  • Who needs this information?
  • Who are my networks for this event

What 

  • what is happening at this event?
  • What speakers, workshops, panels, arts events? (The earlier you can get this info together the better)

Where 

  • Likely this will be EMU, but maybe not
  • Be sure have location details clear as early as possible- especially registration or opening session info

When

  • Dates- starting and ending date especially
  • As much of a schedule as you can manage. 

Why is it important

  • Consider identifying someone who can talk about the importance of this event for an article
  • What is the purpose of this event? What is the history of this event?

Bonus questions: 

  • Is registration required? 
  • How will people register?
  • When will they register? (When will it open, when will it close)
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