MKTG 330 Sales/E-Commerce (3 SH)

Owned by Laura Lehman (Deactivated)
Last updated: Feb 21, 2022 by Joohyun Lee
1 min read

This course explores the dynamic realities and implications of sales and electronic commerce (e-commerce) from a marketer's perspective. Students learn a wide range of electronic commerce issues and platforms for marketers as a foundation for continuous and emerging learning in the dynamic e-commerce environment. Prerequisite MKTG 201. (Spring 2023)