MKTG 330 Sales/E-Commerce (3 SH)

Owned by Laura Lehman (Deactivated)
Last updated: May 20, 2021 by Barbara Byer (Deactivated)

This course explores the dynamic realities and implications of sales and electronic commerce (e-commerce) from a marketer's perspective. Students learn a wide range of electronic commerce issues and platforms for marketers as a foundation for continuous and emerging learning in the dynamic e-commerce environment. Prerequisite MKTG 201. (Fall 2022)