Marketing, minor

Owned by Jenni Piper
Last updated: Feb 06, 2024 by Jim Leaman
1 min read

Contact: Jim Leaman
Semester Hours: 18

The field and practice of marketing sits at the intersection of business and design; EMU's marketing minor introduces students to both fields. Students will learn the impact marketing has on larger cultural forces and a contributing factor in social change, advocacy and getting unique and challenging messages into the social dialogue.

Required Courses (18 SH)

  • MKTG 201 Principles of Marketing (3) 

  • VACA 143 Foundations of Design I: 2-D (2) 

  • VACA 144 Foundations of Design II: Digital (2) 

  • Choose two courses from this list:

    • MKTG 311 Marketing Research (3) 

    • *MKTG 321 Consumer Behavior (3) 

    • *MKTG 330 Sales/E-Commerce (3) 

    • *MKTG 410 Strategic Marketing Management (3) 

  • Choose a minimum of 5 SH from this list:

    • VACA 142 Graphic Design I (2) 

    • VACA 151 Photography I (2) 

    • VACA 168 Digital Media I: Video Production (4) 

    • VACA 268 Digital Media II: Motion/Sound Design (4)

    • VACA 344 Web Design and Social Media (4) 

    • *VACA 354 Conservation Photography (4) 

* indicates the course is offered in alternate years