Marketing Minor (18 SH)

The field and practice of marketing sits at the intersection of business and design; EMU's marketing minor introduces students to both fields. Students will learn the impact marketing has on larger cultural forces and a contributing factor in social change, advocacy and getting unique and challenging messages into the social dialogue.

The marketing minor consists of the following courses for a total of 18-19 SH:

• MKTG 301 Principles of Marketing - 3 
• VACA 141 Foundations of Design - 4 

Choose two of the following courses:

• MKTG 311 Marketing Research - 3 
• *MKTG 321 Consumer Behavior - 3 
• *MKTG 330 Sales/E-Commerce - 3 
• MKTG 410 Strategic Marketing Management - 3 

Choose a minimum of 5 SH from the following courses:

• VACA 151 Photography I - 2 
• VACA 142 Graphic Design I - 2 
• VACA 242 Graphic Design II - 2 
• VACA 344 Web Design and Social Media - 4 
• VACA 354 Conservation Photography - 4 
• VACA 381 Cinema and Visual Theory - 2 
• WRIT 210 News and Feature Writing - 3